Learn How to Build Habit-Forming Products
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Read by designers at
National Bestseller
Hooked: How to Build
Habit-Forming Products
National Bestseller
Hooked: How to Build
Habit-Forming Products
Revised and Updated, Featuring a New Case Study
“A must read for everyone who cares about driving customer engagement.”
-Eric Ries, author, The Lean Startup
Order Hooked »
THE WALL STREET JOURNAL BESTSELLING AUTHOR
Nir Eyal
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of the bestselling book, Hooked: How to Build Habit Forming Products.
Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. In addition to blogging at NirAndFar.com, Nir's writing frequently appears in The Harvard Business Review, Inc, and Psychology Today among many others.
